Schema
- Schema markup. This hurts the Schema leg. Schema is the name tag on the sign. If that tag is missing, people who need your work may never find the door.
Trinity Check
12-point website check by Digital Domination · ILLUSTRATIVE SAMPLE
https://examplebusiness.com/
Scanned September 1, 2026
Overall grade
C-71/100
https://examplebusiness.com/
Domination Trinity™
6 passed · 6 need attention
Three signals help Google decide whether to show your business. Here is how your Google profile signals, your schema, and your website stack up.
Schema0/1 · 0%
Website & mobile speed5/7 · 71%
GBP website signals1/4 · 25%
Trinity Score6 / 12
Trinity checks: 6 / 12
12 of 12 evaluated. Website-only checks; the GBP leg reads website signals, not your Google Business Profile.
| # | Check | Leg | State |
|---|---|---|---|
| 1 | Schema markup schema_valid | Schema | ✕ Needs attention |
| 2 | Meta description meta_description | Website & mobile speed | ✓ Pass |
| 3 | Single H1 single_h1 | Website & mobile speed | ✓ Pass |
| 4 | Heading hierarchy heading_hierarchy | Website & mobile speed | ✕ Needs attention |
| 5 | Google Map embed map_embed | GBP website signals | ✕ Needs attention |
| 6 | Hours of operation footer_hours | GBP website signals | ✕ Needs attention |
| 7 | Internal linking internal_linking | Website & mobile speed | ✓ Pass |
| 8 | Broken links broken_links | Website & mobile speed | ✓ Pass |
| 9 | Services listed services_listed | GBP website signals | ✕ Needs attention |
| 10 | Name, address and phone nap_consistency | GBP website signals | ✓ Pass |
| 11 | Title, meta and H1 alignment on_page_alignment | Website & mobile speed | ✓ Pass |
| 12 | Mobile PageSpeed mobile_pagespeed | Website & mobile speed | ✕ Needs attention |
Top findings
The highest-impact issues we found, in plain language.
Schema MarkupFail
No JSON-LD schema was found on the page. Schema tells Google what kind of business this is.
Fix: Add LocalBusiness JSON-LD with your name, address, phone, hours and services.
Mobile PageSpeedFail
Your site scores 41/100 on Google's mobile speed test, well below the passing line of 90.
41/100
Fix: Compress images, remove unused scripts and enable caching.
Largest Contentful PaintFail
LCP is 5.8 s (Google's good line is 2.5 s).
5.8 s
Fix: Preload the hero image and reduce render-blocking CSS.
Heading StructureFail
The page jumps from H1 straight to H4 and uses H3 before any H2. Search engines read heading order to understand page structure.
Fix: Use H2 for main sections and H3 for sub-sections, in order.
Google Map EmbedFail
No Google Map is embedded on the page.
Fix: Embed a Google Map pointed at your business address, ideally near your contact details.
What this is costing you
A failed check is a short leg. Fewer of the right people find you. Fewer of those people call. Fewer calls become booked jobs. Booked jobs are the revenue.
A simple way to see it: missed searches x call rate x close rate x average job.
Example numbers
- These numbers are made up. They are not this business, and they are not a promise.
- Say 100 people search and do not reach you.
- If 10 of those 100 would have called, half of those calls book, and a job pays $400.
- 100 x 0.10 x 0.50 x $400 = $2,000.
- Your numbers will be different. This scan does not know your prices or how many calls you close.
- Schema markup. Why this costs you customers: if the name tag is missing, Google may not know what you sell, so fewer of the right people call.
- Mobile PageSpeed. Why this costs you customers: a slow page on a phone loses people before they ever see your number.
- Google Map embed. Why this costs you customers: if people cannot see where you are, they may call a business that is easier to find.
- Services listed. Why this costs you customers: if your services are hard to find, people who need that work may never call.
- Heading hierarchy. Why this costs you customers: a messy page is harder to follow, so more visitors leave without booking.
- Hours of operation. Why this costs you customers: if your hours are missing, people may not call when you are open.
What your Trinity Scan means
Think of the three legs like a three-legged stool. If one leg is short, the stool wobbles. Google uses all three to understand your business.
The three legs
- GBP entity signals. This leg is your storefront sign. It covers your name, the work you do, where you are, and your hours. Reviews are word of mouth. They sit on that same sign and tell a new customer that other people already trust you. On the score bars, this leg is called GBP website signals.
- Schema. Schema is the name tag on that sign. It lists the same facts in a neat way so Google does not have to guess who you are, what you do, or how to reach you.
- Website and PageSpeed. This leg is the showroom. It is your website. A fast, clear page helps a visit turn into a phone call. On the score bars, this leg is called Website & mobile speed.
Website and PageSpeed
- Mobile PageSpeed. This hurts the Website and PageSpeed leg. That leg is the showroom. A slow door on a phone loses people before they ever see your number.
- Heading hierarchy. This hurts the Website and PageSpeed leg. That leg is the showroom. A messy set of signs is hard to follow, so more people leave without booking.
GBP entity signals
- Google Map embed. This hurts the GBP entity signals leg. That leg is the storefront sign. If people cannot see where you are, they may walk to a shop that is easier to find.
- Services listed. This hurts the GBP entity signals leg. That leg is the storefront sign. If the sign does not list the work you do, people who need that work may never call.
- Hours of operation. This hurts the GBP entity signals leg. That leg is the storefront sign. If the hours are missing from the sign, people may not call when you are open.
How to read this report
The letter is your grade for the broader report. A is 90 or higher and the color is green. B is 80 to 89 and the color is light green. C is 70 to 79 and the color is yellow. D is 60 to 69 and the color is orange. F is under 60 and the color is red. The number next to the letter is the score out of 100. A higher number is better.
The Trinity score counts how many of the 12 checks passed. Each leg also has its own score from 0 to 100. A higher leg score is stronger. The bar color matches that score. Green is 90 or higher. Light green is 70 to 89. Yellow is 50 to 69. Orange is 30 to 49. Red is under 30. A check that was not scanned does not count against its leg. When a leg has fewer than two scored checks and some were not scanned, the bar says not enough data instead of a color. That leg is not called the weakest.
- Green: 90 or higher
- Light green: 70 to 89
- Yellow: 50 to 69
- Orange: 30 to 49
- Red: under 30
What to fix first
What to fix first: the weakest leg. That is the short leg of the stool. Fixing it first is the fastest way to help the three legs agree.
On this report, the weakest leg is Schema.
How this equates to revenue. Getting found leads to more calls. More calls lead to booked jobs. Booked jobs lead to revenue. Fixing the weakest leg first gets the fastest win.
Strong legs help you get found. This report does not promise a higher ranking.
Full breakdown
On-Page SEO
C7410 pass1 warn4 fail
Schema MarkupFail
No JSON-LD schema was found on the page. Schema tells Google what kind of business this is.
Fix: Add LocalBusiness JSON-LD with your name, address, phone, hours and services.
Meta DescriptionPass
The page has a meta description of 148 characters that names the service and city.
Plumbing repair and installation in Springfield. Same-day service, upfront pricing, licensed and insured. Call for a free estimate.
H1 HeadingPass
Exactly one H1 was found and it describes the service and area.
Springfield Plumbing Repair
Heading StructureFail
The page jumps from H1 straight to H4 and uses H3 before any H2. Search engines read heading order to understand page structure.
Fix: Use H2 for main sections and H3 for sub-sections, in order.
Homepage Self-LinkPass
The logo and navigation link back to the homepage and 14 internal links were found.
Services ListedFail
The page mentions services in passing but has no service navigation, headings, pages or schema.
Fix: Add a Services section with one heading per service and link each to its own page.
NAP ConsistencyPass
One consistent phone number and a street address appear on the tested page.
(555) 010-0100
On-Page BasicsPass
Title, meta description and H1 all describe the same service and area.
Title TagPass
Title is 54 characters and names the service and city.
Springfield Plumbing Repair | Example Business
Canonical TagPass
A self-referencing canonical tag is present.
Search IndexablePass
The page is indexable (no noindex, robots.txt allows crawling).
Image Alt TextWarning
4 of 11 images are missing alt text.
Fix: Add descriptive alt text to every meaningful image.
Content LengthPass
The page has about 640 words of visible text.
640 words
Language AttributePass
The html element declares lang="en".
XML SitemapFail
No sitemap.xml was found and robots.txt does not reference one.
Fix: Publish a sitemap.xml and reference it from robots.txt.
Performance
D634 pass2 warn2 fail
Mobile PageSpeedFail
Your site scores 41/100 on Google's mobile speed test, well below the passing line of 90.
41/100
Fix: Compress images, remove unused scripts and enable caching.
Largest Contentful PaintFail
LCP is 5.8 s (Google's good line is 2.5 s).
5.8 s
Fix: Preload the hero image and reduce render-blocking CSS.
Layout Stability (CLS)Pass
CLS is 0.02.
0.02
Interactivity (Blocking Time)Warning
Total blocking time is 420 ms.
420 ms
Fix: Defer non-critical scripts.
First Contentful PaintWarning
FCP is 2.9 s.
2.9 s
Fix: Inline critical CSS.
Server Response TimePass
The server responded in 310 ms.
310 ms
Text CompressionPass
Responses are gzip/brotli compressed.
RedirectsPass
One redirect (http to https).
1 hop
Usability
C+796 pass0 warn2 fail
Google Map EmbedFail
No Google Map is embedded on the page.
Fix: Embed a Google Map pointed at your business address, ideally near your contact details.
Hours of OperationFail
Business hours were not found on the page.
Fix: List your opening hours in the footer and in your schema.
Broken LinksPass
We checked 12 links on your page and none were broken.
Mobile ViewportPass
A responsive viewport meta tag is present.
FaviconPass
A favicon is declared.
HTML5 DoctypePass
The page declares an HTML5 doctype.
One-Tap ContactPass
The phone number is a tap-to-call link.
Secure Padlock (HTTPS)Pass
The page loads over HTTPS.
Social
D602 pass2 warn2 fail
Open Graph Title & DescriptionPass
og:title and og:description are set.
Open Graph ImageFail
No og:image is set, so shared links show no preview image.
Fix: Add a 1200x630 og:image.
Twitter/X CardWarning
No twitter:card tag.
Fix: Add twitter:card = summary_large_image.
Facebook Profile LinkPass
A Facebook profile is linked.
Instagram Profile LinkFail
No Instagram profile is linked.
Fix: Link your Instagram profile in the footer.
Additional Social ProfilesWarning
Only one social profile is linked.
Fix: Link every active profile.
Security
C-713 pass2 warn2 fail
HTTPS (Secure Connection)Pass
The site is served over HTTPS.
HSTS (Force HTTPS)Fail
No Strict-Transport-Security header.
Fix: Send HSTS with a max-age of at least one year.
No Mixed ContentPass
No insecure resources were loaded.
X-Content-Type-OptionsWarning
Header missing.
Fix: Send X-Content-Type-Options: nosniff.
Clickjacking ProtectionWarning
No X-Frame-Options or frame-ancestors directive.
Fix: Add a frame-ancestors CSP directive.
Content Security PolicyFail
No Content-Security-Policy header.
Fix: Add a CSP, starting in report-only mode.
Server Version DisclosurePass
The Server header does not disclose a version.
Links
C735 pass2 warn1 fail
Referring DomainsWarning
9 referring domains.
9
Fix: Earn local citations and partner links.
Total BacklinksWarning
27 backlinks.
27
Fix: Keep earning links from local sources.
Domain RankFail
Domain rank 38 / 1000.
38
Fix: Authority grows with consistent citations and content.
Broken BacklinksPass
No broken backlinks were reported.
Backlink Spam ScorePass
Spam score 4%.
4%
Internal LinksPass
14 internal links.
14
Outbound LinksPass
3 outbound links, all to relevant sites.
3
Friendly URLsPass
URLs are short and readable.
Marketing & Tracking
C+772 pass4 warn0 fail
Google AnalyticsPass
Google Analytics is installed on the page.
Google Analytics 4 (gtag)
Google Tag ManagerWarning
Google Tag Manager was not detected.
Fix: Add a GTM container and move tags into it.
Meta PixelWarning
The Meta Pixel was not detected.
Fix: Install the Meta Pixel before spending on Meta ads.
Google Ads Conversion TagWarning
No Google Ads conversion tag was detected. We can't tell from the website whether you run Google Ads.
Fix: If you advertise on Google, add the AW- conversion tag.
Chat WidgetWarning
No chat widget was detected on the page.
Fix: Add a chat or text-us widget routed to a phone you answer.
Website PlatformPass
The site appears to be built on WordPress.
WordPress