Digital Domination runs SEO specifically for medical spas and aesthetic practices that want top-3 Google Map Pack dominance in 12 weeks. One med spa per territory. Top 3 or you don't pay the success fee.

→ Run the free GeoGrid scan to see where your med spa ranks today.

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Why Med Spa SEO Is Its Own Discipline

Med spas have unique Map Pack dynamics different from general medical:

1. Treatment-specific queries dominate: "Botox [city]," "lip filler [city]," "laser hair removal [city]" each rank distinctly from "med spa [city]"
2. Visual discovery: Before/after photos drive conversion more than in almost any other medical vertical
3. Package + membership economics: Memberships drive recurring revenue; single-treatment buyers become memberships at 20-30% conversion
4. Injector vs. provider positioning: Specific injector name recognition matters (patients follow injectors between practices)
5. Competitive density in premium metros: Las Vegas, Miami, LA, NYC have 50+ med spas per metro

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The Lead Economics for Med Spas

Med spa Map Pack position, monthly math:

Position	CTR	Monthly leads*	Treatments booked**	Revenue***
#1	33%	132	40	$48,000
#2	22%	88	26	$31,200
#3	13%	52	16	$19,200
#4-6 avg	6%	24	7	$8,400
#7-10 avg	2%	8	2	$2,400

Assumes 400 monthly searches across "med spa [city]" + treatment-specific queries. 30% close rate on qualified leads. **$1,200 average visit value (mix of single treatment + package + membership first visit). LTV is much higher, members average $3,500-$8,000/year.

Moving from position 7 to position 2 = approximately $28,800/month in first-visit revenue + compounding membership LTV.

Run the calculator with your own numbers →

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The Methodology for Med Spas

Weeks 1-2: GeoGrid + Med Spa Audit

• 49-point GeoGrid scan
• GBP category: "Medical Spa" primary (specific Google taxonomy)
• Secondary categories: Aesthetic Clinic, Laser Hair Removal Service, Cosmetic Surgeon (if MD-owned), Skin Care Clinic
• Medical director + supervising MD documentation
• Injector credentials (RN, NP, PA-C) for each team member

Weeks 3-4: Entity Trust Compression

• Citation cleanup + aesthetics-specific directories (RealSelf, Zocdoc, Healthgrades)
• Schema: MedicalBusiness + MedicalSpa + treatment catalog + injector entities
• Manufacturer partnerships (Allergan/Alle, Galderma/Aspire, Merz, Cynosure) integrated

Weeks 5-8: Content + Review Velocity

• Treatment-specific pages (Botox, Dysport, Jeuveau, Juvederm, Restylane, Sculptra, CoolSculpting, morpheus8, microneedling, IPL, laser hair removal)
• Injector bio pages
• Before/after galleries with consent
• Membership + package content
• Review generation post-treatment

Weeks 9-12: Compounding + Treatment Rank Capture

• GeoGrid re-scan
• Treatment-specific query ranking verification
• Top-3 stabilization
• Membership conversion optimization

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Treatment-Specific Query Strategy

Med spa demand splits across treatments. Each needs dedicated content:

Query	Avg price	Competition
"Botox [city]"	$350-700 per area	Very high
"lip filler [city]"	$500-1,200	Very high
"dermal fillers [city]"	$500-1,500	High
"CoolSculpting [city]"	$1,500-4,000	High
"laser hair removal [city]"	$150-500 per session	High
"morpheus8 [city]"	$1,500-4,000	Medium
"microneedling [city]"	$300-800	Medium
"chemical peel [city]"	$150-600	Medium
"IPL photofacial [city]"	$300-600	Medium
"HydraFacial [city]"	$200-450	Medium
"PRP hair restoration [city]"	$1,000-3,000	Low-medium
"vampire facial [city]"	$500-1,500	Low

Every major treatment needs its own page with FAQ, before/after gallery, pricing range, injector bio integration, and booking CTA.

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Injector-Level Entity Ranking

Specific injector name recognition drives med spa rankings:
- Schema each injector as a Person entity with credentials
- Individual injector pages (e.g., "Master Injector Jane Smith RN")
- Injector's Instagram integration (Instagram aesthetics-specialist profiles rank well)
- Before/after gallery attributed to specific injector
- Patient reviews mentioning injector by name

Most med spa sites treat all treatments as interchangeable. Patients follow specific injectors, reflect that in content structure.

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Photo Protocol (Visual Vertical)

Med spa GBP photo protocol:
- 80+ photos minimum
- Before/after with patient consent
- Treatment room photos
- Injector portraits (professional + approachable)
- Product line photos (which brands you carry signals quality)
- Waiting area + retail area
- Equipment (lasers, CoolSculpting, morpheus8, etc.)

Update monthly. Fresh photos signal active practice.

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Med Spa SEO Agency Comparison

Agency	Med spa focus	Guarantee	Territorial exclusivity
Digital Domination	Map Pack methodology	12-week top-3 or don't pay	Yes, one med spa per territory
Symplast	Med spa EHR + marketing	None	No
AestheticRecord	Aesthetic platform + SEO	None	No
Influx Marketing	Med spa specialist	None	No
Clicks and Clients	Aesthetics + medical	None	No

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Common Med Spa SEO Mistakes

1. Primary category = "Beauty Salon" or "Skin Care Clinic" instead of "Medical Spa"
2. Treatment pages thin, Botox and filler each deserve 1,500+ word pages, not one line
3. No injector bio pages, patients follow injectors, underleveraged
4. Generic before/after photos, specific injector attribution missing
5. Ignoring package + membership content, highest LTV but under-served
6. Missing manufacturer partnerships (Alle, Aspire, Galderma patient loyalty programs)
7. Thin review velocity, med spas see high patient volume but under-generate

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What to Ask on the Sales Call

1. "If I'm not top-3 for 'Botox [my city]' in 12 weeks, what happens?", Only Digital Domination refunds.
2. "Will you work with another med spa in my zone?", Only Digital Domination says no.
3. "How do you handle injector-level ranking vs. practice-level?", Depth test.
4. "What's your treatment-page content structure?", Specificity test.

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Next Step

→ Free GeoGrid scan
→ Map Pack ROI Calculator
→ Apply for the Maps Domination Program

One med spa per territory.

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Related Resources

• Med Spas industry pillar
• Google Maps SEO pillar
• GBP Categories Guide
• Google Reviews SEO

Methodology from The Google Maps Domination Playbook.