Family Electrician SEO Case Study | Revenue +57% in 8 Weeks

The Starting Position

After 14 months with another agency, this family-owned electrical company was stuck. Revenue had stalled, staff had been laid off, and trucks sat idle.

Cost per lead was high at $110, average ticket values were sliding, and Map Pack visibility was inconsistent across their service areas.

• ▸Revenue stagnation with staff layoffs
• ▸Idle trucks and underutilized capacity
• ▸High cost per lead at $110
• ▸Declining average ticket values
• ▸Inconsistent Google Map Pack visibility across service areas

The Methodology Applied

The eight-week build moved from a GeoGrid baseline through entity trust work, BERT-optimized content, and verification.

By week 8, average map position had improved from 8.2 to 2.4 and call volume had reached capacity.

• ▸Weeks 1-2: 49-point GeoGrid scan across service locations, identified ranking gaps beyond a 3-mile radius, and audited GBP categories, citations, and schema
• ▸Weeks 3-4: rewrote GBP categories per Google's taxonomy, corrected 47 citation inconsistencies, rebuilt LocalBusiness schema and service-area coverage, and restructured internal linking as a hub-and-spoke model
• ▸Weeks 5-6: created 12 neighborhood-specific landing pages, deployed content targeting S2 cell clusters with service + location + intent combinations, and automated review generation for top-3 velocity
• ▸Weeks 7-8: reran the GeoGrid scan showing average position improving from 8.2 to 2.4, hit call-volume capacity, and refined upsell scripts as call quality improved

Results (Week 0 to Week 8)

Revenue grew 57% in eight weeks, from $1,244,815 to $1,954,320. Average ticket climbed 63% and cost per lead fell 74%, from $110 to $29.

• ▸Revenue: $1,244,815 to $1,954,320 (+57%)
• ▸Average ticket: $2,301 to $3,753 (+63%)
• ▸Cost per lead: $110 to $29 (−74%)
• ▸Leads: 1,128 to 1,825 (+62%)
• ▸Booked jobs: 871 to 1,498 (+72%)
• ▸Ran jobs: 728 to 1,228 (+69%)
• ▸Sold jobs: 336 to 454 (+35%)

Why Average Ticket Increased

Top-3 Map Pack visibility brought in higher-intent searchers. That raised pricing power, let the team be more selective, and made upsells land more often as customers viewed the business as the premium option.

Why Cost Per Lead Dropped 74%

Stronger Map Pack rankings ended the dependence on paid search. Organic Map Pack traffic replaced ad spend, cutting cost per lead while keeping volume higher than before.

Next Steps for This Client

The company has rehired staff, ordered new trucks, and locked in territorial exclusivity in its market. The 12-week program keeps compounding rankings and stabilizing operations.

Digital Domination offers the Maps Domination Program™ with a guarantee: top 3 Map Pack in 12 weeks or you don't pay the success fee. Start with a free GeoGrid scan or apply directly.