You're Only Visible in 49% of Boise

Where You Stand Right Now

We analyzed 81 search locations across Boise. Your business shows up in only 63 of them. That works out to a 49% visibility rate, which means roughly 22% of potential customers never see you.

In dollars, that gap is costing you about $4,320 in monthly revenue and roughly 18 missed opportunities every month.

• ▸49% visibility rate across the metro
• ▸22% of potential customers missed
• ▸~$4,320 in monthly revenue lost
• ▸~18 missed opportunities per month

Who's Beating You

When someone in Downtown Boise searches for "gym near me," they're finding Planet Fitness instead of you. That's roughly 12 potential members a month, or about $172,800 in lost lifetime value every year.

Here's how you currently stack up against the competition across the grid.

• ▸Planet Fitness: 67%
• ▸Gold's Gym: 58%
• ▸Orange Theory: 53%
• ▸Your business: 49%
• ▸Anytime Fitness: 41%

Your Biggest Opportunities

Not every zone is a loss. Some are wide open. The Eagle/State St corridor is a high-opportunity zone with about 18 daily searches and weak competition.

Your most urgent weakness is the Downtown core, where you rank #7 and are losing to three competitors.

• ▸High opportunity: Eagle/State St corridor (18 daily searches, weak competition)
• ▸Critical weakness: Downtown core (ranked #7, losing to 3 competitors)

Your 30-Day Action Plan

The fastest wins come from attacking the zones where demand is high and competition is soft.

• ▸Target the Eagle/State St corridor
• ▸Optimize for 83616 zip code searches
• ▸Create location-specific landing pages for underperforming zones

Your 90-Day and 6-Month Goals

Once the quick wins land, the plan turns toward market leadership and locking in the gains.

• ▸Establish market leadership in your category
• ▸Convert dead zones into competitive zones
• ▸Achieve 65%+ overall visibility across the grid