Digital Domination runs systematic review management for roofing contractors as part of the Maps Domination Program™. Top 3 Google Map Pack in 12 weeks or you don't pay the success fee. One roofer per territory.

→ Run the free GeoGrid scan to see where your roofing reviews currently position you.

---

Why Roofing Review Management Is Different

Roofing has unique review dynamics driven by storm-event seasonality and insurance-claim workflows:

• Long project timelines: Roof replacement takes 1-5 days; review ask window is wide
• Insurance claim context: Insurance-handled reviews carry different weight than cash reviews
• Storm-event spikes: Post-hail / post-wind review volume helps defend against storm-chaser incursion
• Before/after photo reviews: Carry 2-3x weight of text-only reviews
• Seasonal patterns: Roofing has pronounced on-season / off-season cycles

---

The Review Velocity Target for Roofers

Target:
- Peak season (spring/summer): 2-3 reviews per week
- Off-season (winter): 1 per week steady

Roofing businesses that go silent in off-season lose rankings. Steady winter cadence keeps the profile active.

---

The Roofer Review Generation System

The Post-Install Ask

Day after final inspection/cleanup:
- Text with customer's actual photo attached (taken during install)
- "Hi [Customer], your new roof looks incredible. Here's a quick shot from yesterday. If we did good work, a Google review with your photo would really help us reach other families in [neighborhood]. Here's the link: [URL]"

Insurance-Claim Review Ask

Insurance-claim roofs have a different customer journey:
- Customer often worked with both your crew AND the insurance adjuster
- Ask framing: "Glad we got your insurance claim handled cleanly. If you'd share your experience working with us + the insurance process, it helps other [city] homeowners know what to expect."
- These reviews disproportionately drive insurance-claim query rankings

Photo Reviews (Critical for Roofing)

Aesthetic trust is central to roofing purchase decisions:
- Every install = opportunity for customer photo review
- Attach a professional "after" photo to the review request
- Customers often share the photo + leave 5-star review
- Photo reviews rank higher in Map Pack

Response Protocol

• Respond within 24 hours
• Reference specific details (shingle color, crew lead, install date)
• Never defensive language on negative reviews
• Move conflicts offline

---

Storm-Event Review Strategy

After every major hail/wind event:
1. Push review volume from the storm event, every storm-damage install gets a review ask
2. These reviews build the signal that Google uses to rank you against storm-chasers
3. Fake competitor listings have no review history, legitimate storm reviews outrank them
4. Batch storm-chaser suspension reports alongside the review push

See Google Maps spam reporting guide for the storm-chaser protocol.

---

Insurance Claim Review Categories

Reviews that mention:
- Specific insurance carriers handled ("State Farm claim handled perfectly")
- Deductible coverage approach ("helped with my deductible")
- Claim timeline ("5-day claim to install")
- Adjuster coordination ("worked directly with my adjuster")

These rank disproportionately well for insurance-claim queries, a high-margin segment.

---

Negative Review Recovery for Roofers

Common negative-review patterns:
- Punch-list items missed (nails in yard, debris, downspout issues)
- Communication gaps during install
- Weather-delay frustration
- Post-install warranty claims

Recovery:
1. Respond within 24 hours
2. Acknowledge the specific issue (not generic)
3. Dispatch crew to fix punch-list items
4. Document resolution in a private follow-up
5. Ask customer to update review once resolved

---

What to Avoid

• Buying reviews (caught instantly by Google)
• Review "farms" in other states reviewing local roofers
• Incentivizing reviews
• Review-gating
• Storm-chaser tactics (don't become what you're defending against)

---

Case Study Benchmark

Roofing-specific case studies in progress. Closest methodology parallel: electrician $1.24M → $1.95M in 8 weeks.

---

12-Week Timeline

• Weeks 1-2: Review audit + crew training on photo-ask protocol
• Weeks 3-4: Automated text system + insurance-claim ask script + response templates
• Weeks 5-8: Velocity ramp + storm-chaser monitoring + first photo reviews landing
• Weeks 9-12: Threshold sustained, top-3 stabilization

Top 3 or you don't pay the success fee.

---

Next Step

→ Free GeoGrid scan
→ Map Pack ROI Calculator
→ Apply for the Maps Domination Program

One roofer per territory.

---

Related Resources

• SEO for Roofers
• GBP Optimization for Roofers
• Roofers industry pillar
• Google Maps Spam Reporting (storm-chaser defense)
• Google Reviews SEO pillar

Methodology from The Google Maps Domination Playbook.