A failed check is a short leg. Fewer of the right people find you. Fewer of those people call. Fewer calls become booked jobs. Booked jobs are the revenue.
A simple way to see it: missed searches x call rate x close rate x average job.
Example numbers
These numbers are made up. They are not this business, and they are not a promise.
Say 100 people search and do not reach you.
If 10 of those 100 would have called, half of those calls book, and a job pays $400.
100 x 0.10 x 0.50 x $400 = $2,000.
Your numbers will be different. This scan does not know your prices or how many calls you close.
Schema markup. Why this costs you customers: if the name tag is missing, Google may not know what you sell, so fewer of the right people call.
Mobile PageSpeed. Why this costs you customers: a slow page on a phone loses people before they ever see your number.
Google Map embed. Why this costs you customers: if people cannot see where you are, they may call a business that is easier to find.
Services listed. Why this costs you customers: if your services are hard to find, people who need that work may never call.
Heading hierarchy. Why this costs you customers: a messy page is harder to follow, so more visitors leave without booking.
Hours of operation. Why this costs you customers: if your hours are missing, people may not call when you are open.
What your Trinity Scan means
Think of the three legs like a three-legged stool. If one leg is short, the stool wobbles. Google uses all three to understand your business.
The three legs
GBP entity signals. This leg is your storefront sign. It covers your name, the work you do, where you are, and your hours. Reviews are word of mouth. They sit on that same sign and tell a new customer that other people already trust you. On the score bars, this leg is called GBP website signals.
Schema. Schema is the name tag on that sign. It lists the same facts in a neat way so Google does not have to guess who you are, what you do, or how to reach you.
Website and PageSpeed. This leg is the showroom. It is your website. A fast, clear page helps a visit turn into a phone call. On the score bars, this leg is called Website & mobile speed.
Schema
Schema markup. This hurts the Schema leg. Schema is the name tag on the sign. If that tag is missing, people who need your work may never find the door.
Website and PageSpeed
Mobile PageSpeed. This hurts the Website and PageSpeed leg. That leg is the showroom. A slow door on a phone loses people before they ever see your number.
Heading hierarchy. This hurts the Website and PageSpeed leg. That leg is the showroom. A messy set of signs is hard to follow, so more people leave without booking.
GBP entity signals
Google Map embed. This hurts the GBP entity signals leg. That leg is the storefront sign. If people cannot see where you are, they may walk to a shop that is easier to find.
Services listed. This hurts the GBP entity signals leg. That leg is the storefront sign. If the sign does not list the work you do, people who need that work may never call.
Hours of operation. This hurts the GBP entity signals leg. That leg is the storefront sign. If the hours are missing from the sign, people may not call when you are open.
How to read this report
The letter is your grade for the broader report. A is 90 or higher and the color is green. B is 80 to 89 and the color is light green. C is 70 to 79 and the color is yellow. D is 60 to 69 and the color is orange. F is under 60 and the color is red. The number next to the letter is the score out of 100. A higher number is better.
The Trinity score counts how many of the 12 checks passed. Each leg also has its own score from 0 to 100. A higher leg score is stronger. The bar color matches that score. Green is 90 or higher. Light green is 70 to 89. Yellow is 50 to 69. Orange is 30 to 49. Red is under 30. A check that was not scanned does not count against its leg. When a leg has fewer than two scored checks and some were not scanned, the bar says not enough data instead of a color. That leg is not called the weakest.
Green: 90 or higher
Light green: 70 to 89
Yellow: 50 to 69
Orange: 30 to 49
Red: under 30
What to fix first
What to fix first: the weakest leg. That is the short leg of the stool. Fixing it first is the fastest way to help the three legs agree.
On this report, the weakest leg is Schema.
How this equates to revenue. Getting found leads to more calls. More calls lead to booked jobs. Booked jobs lead to revenue. Fixing the weakest leg first gets the fastest win.
Strong legs help you get found. This report does not promise a higher ranking.
Google Business Profile
Example Business Plumbing · website matches this scan
Based on your 20 most recent reviews out of 36 total. Based on the most recent reviews returned by the provider (up to 20). Reply rate counts owner responses visible on Google.
Profile details
Business address:123 Main St, Springfield, IL 62701
Phone number:(555) 010-0100
Website:https://examplebusiness.com/
Operating hours:5 days listed
Photos:14 photos
Categories:Plumber, Water heater repair service
Review replies
You replied to 0% of the 20 most recent reviews (0 of 20). Replying to every review, good or bad, is one of the strongest engagement signals you control.
Public Google Maps data for the listing that best matches the business name and city found on the tested page. This is not an audit of the profile's owner settings or a Maps ranking test. Data: DataForSEO Google Maps, Sep 1, 2026, 15:04 UTC.
Examples of negative reviews
“Weeks late on a repair that was promised in two days and hard to reach on the phone. The work itself was fine once finished.”
Reviews without an owner response
“Knowledgeable, on time and friendly. Highly recommend if you need a water heater replaced.”
“Fixed our leak the same afternoon. Fair price.”
Examples of positive reviews
“Knowledgeable, on time and friendly. Highly recommend if you need a water heater replaced.”
Detected from the HTML of the tested page. A tag we can't see may still be loaded later by JavaScript or only on other pages. Presence of a tag does not mean a campaign is running.
Free strategy call
Book a free strategy call.
We review your Google profile, your website, and your reviews, then walk through a next step. The call is free. Results vary.
This report uses illustrative sample data. The booking page is the real free strategy call.
Free strategy call
Google profile, website, and reviews. No payment on this page.
Google profile: categories, services, hours, and what the listing is telling people
Website: which Trinity checks passed, which need work, and what to fix first
Reviews: rating, recent reviews, and replies when the scan could see the listing
A next step after the call, using this report as the agenda
The score and findings stay yours. The call does not edit your site.
2
Book a time
Pick a slot on the strategy call page. There is no payment on this page.
3
Walk the next step
Review the profile, the website, and the reviews, then name what to do next.
Questions before you book
We review your Google profile, your website, and your reviews, then walk through a next step. The call is free. Results vary.
Google profile: categories, services, hours, and what the listing is telling people
Website: which Trinity checks passed, which need work, and what to fix first
Reviews: rating, recent reviews, and replies when the scan could see the listing
A next step after the call, using this report as the agenda
No. The strategy call is free. This report does not start a website checkout.
A free strategy call reviews what the scan found. It does not guarantee rankings, traffic, or AI recommendations. It does not change your website or your Google profile.
Unavailable checks are not failures. On the call we use what was measured and say what still needs another look. You can also retry the scan.
Bring this report to the call.
The score stays yours. The next step is a conversation, not a checkout.
One consistent phone number and a street address appear on the tested page.
Recommended action
Keep the name, address and phone identical everywhere.
Scope
Website-only check: compares the contact details found on the tested page with each other. It does not verify them against your Google Business Profile.
