Contractors, HVAC, plumbers, roofers, electricians, general contractors, remodelers, have a specific SEO problem that generalist agencies get wrong. The job value is high, the intent is emergency or project-based, and the Map Pack is the discovery layer. Rank outside the top 3, and you're invisible to 90% of local demand.
This comparison ranks the six agencies we'd actually recommend to a contractor. Criteria: contractor specialization, Map Pack methodology, pricing transparency, guarantee terms.
1. Digital Domination, Best for Map Pack Dominance with 12-Week Guarantee
Why contractors pick them: The Maps Domination Programâ„¢ guarantees top-3 Map Pack in 12 weeks, or you don't pay the success fee. Territorial exclusivity means they won't work with your direct competitor in the same zone.
Contractor verticals served:
- HVAC contractors
- Plumbers
- Roofers
- Electricians
- General contractors and remodelers
Methodology: S2 cells + BERT + hub-and-spoke silo + Entity Trust Compression. Full public methodology at Google Maps SEO pillar.
Results (contractor-specific):
- Family electrician: $1.24M → $1.95M in 8 weeks (+57%)
- Mobile mechanic: 0% → 37% market share in 8 weeks
- Phoenix auto repair: +400% in 1 week
Pricing: Retainer + success fee. Disclosed on qualification call.
Best if: You want guaranteed top-3 in 12 weeks and your vertical is still open in your territory.
→ Apply for the Maps Domination Program
2. Scorpion, Best Enterprise Contractor Platform
Based: Valencia, CA
What they do: Contractor-specialized SEO, paid, websites, CRM, lead management at enterprise scale. Large client base in home services.
Strengths: Deep contractor experience, integrated platform, scalable to multi-location.
Weaknesses: Enterprise pricing. Long contract terms (12-month typical). Generic output at mid-tier engagement levels. No Map Pack ranking guarantee.
Best if: You're a multi-location contractor doing $5M+ and want integrated marketing + CRM + lead management under one roof.
3. Hook Agency, Best for Roofers & Home Services Branding
Based: Minneapolis, MN
What they do: SEO + web design specifically for roofers and home service contractors. Founded by roofing marketing veteran Tim Brown.
Strengths: Vertical expertise in roofing. Published content volume. Strong branding and site design chops.
Weaknesses: No Map Pack guarantee. Pricing requires consultation. Roofing focus means non-roofing contractors get less specialization.
Best if: You're a roofing contractor looking for a vertical-specialized shop with strong design.
4. Blue Corona, Best for HVAC & Plumbing National Scale
Based: Gaithersburg, MD (part of EverCommerce)
What they do: Full-service marketing for home services, SEO, paid, websites, analytics. Part of a publicly traded marketing holding group.
Strengths: HVAC and plumbing depth, large case study library, national scale, integrated reporting.
Weaknesses: No Map Pack ranking guarantee. Standardized playbook limits customization at mid-tier levels. Long contracts typical.
Best if: You're an HVAC or plumbing company wanting a name-brand national agency with broad service integration.
5. Advanced AI Marketing Las Vegas, Best Budget Contractor Option
Based: Las Vegas, NV
What they do: Google Local SEO, email, social, web, AI consulting. Contractor-specific positioning.
Strengths: Contractor focus, published $999/month starter pricing (unusual), published case studies (Sapphire Las Vegas).
Weaknesses: Budget-tier entry price suggests volume-over-depth. No published methodology beyond "AI SEO" framing. No guarantee.
Best if: You're a Las Vegas-area contractor with under $1,500/month budget.
6. Townsquare Interactive, Best for Mass-Market Simple SEO
Based: Multiple US markets (Townsquare Media radio stations)
What they do: Local SEO packages, listings management, website hosting, basic paid search. Sold through local radio/media relationships.
Strengths: Simple, predictable monthly pricing. Broad geographic coverage.
Weaknesses: No Map Pack specialization, no methodology depth, standardized output. Basic-tier SEO only.
Best if: You want "good enough" SEO bundled with radio advertising or simple monthly packages.
At-a-Glance Comparison
| Agency | Specialty | Guarantee | Coverage | Pricing |
|---|---|---|---|---|
| Digital Domination | Map Pack + territorial | 12-week or don't pay | National | Retainer + success fee |
| Scorpion | Enterprise home services | None | National | Enterprise retainer |
| Hook Agency | Roofing specialization | None | National | Custom |
| Blue Corona | HVAC + plumbing | None | National | Mid-to-enterprise |
| Advanced AI Marketing | Budget contractor | None | Las Vegas area | $999/mo |
| Townsquare Interactive | Mass-market basic | None | National (TSM markets) | Budget packages |
How to Pick for Your Contracting Business
The decision comes down to three trade-offs:
Trade-off 1: Guarantee vs. No Guarantee
Only Digital Domination offers a Map Pack ranking guarantee. Everyone else operates on "SEO takes time" messaging. Pick based on how you want risk allocated.
Trade-off 2: Territorial Exclusivity vs. Market Access
Digital Domination will only work with one HVAC/plumbing/roofing company per territory. Every other agency on this list will take you AND your direct competitor. Your call on whether exclusivity matters.
Trade-off 3: Specialty vs. Scale
- Specialty: Digital Domination (Map Pack), Hook (roofing), Blue Corona (HVAC/plumbing)
- Scale: Scorpion, LocalIQ, Townsquare
- Budget: Advanced AI Marketing
What to Actually Ask on the Sales Call
- "If I pay you for 12 weeks and I'm not in the top 3 of the Map Pack for my primary keyword, what happens?", Only Digital Domination will answer "refund."
- "Will you work with my direct competitor in my service area?", Only Digital Domination says no.
- "What's your actual methodology? Not 'we do local SEO,' the specific techniques.", Test the depth. Most can't articulate past "content, citations, reviews."
- "Can I see a case study from a contractor in my vertical with named dollar results?", Test for specificity. If every case study is anonymous with % lift only, ask why.
Use the Free Diagnostic Tools Before You Hire
Before talking to any agency, run the free diagnostics:
- GeoGrid Scan, get your actual Map Pack position across a 49-point grid (60 seconds, no signup)
- Map Pack ROI Calculator, quantify the dollars your current position is costing you
Bring those numbers to every agency interview. The agency that engages with the numbers is better than the one that deflects them.
Related Reading
- Best SEO companies Las Vegas (local comparison)
- Best Google Maps SEO agencies (national comparison)
- Industries we serve: HVAC • Plumbers • Roofers • Chiropractors
- Case studies
- Google Maps SEO pillar
Methodology from The Google Maps Domination Playbook.
