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Vertical: Electrical services (multi-location, family-owned)
Timeline: 8 weeks on the Maps Domination Program™
Starting state: 14 months with a prior agency, underperforming, staff laid off, trucks parked
Result: $709,505 in additional revenue in 8 weeks

The Starting Position

A multi-location family-owned electrician called us after 14 months with another agency. The situation:

• Revenue had stagnated; the owner had laid off staff
• Trucks were sitting idle most afternoons
• Cost per lead was $110, eating into margin on every job
• Average ticket was sliding because the team was taking whatever came in
• Map Pack presence was inconsistent: in some neighborhoods, out in others

This is a classic pattern: an established business with a strong brand locally, but a Map Pack footprint that doesn't match their actual geographic service capacity.

The Methodology Applied

Eight weeks. Maps Domination Program™. The sequence:

Week 1-2: GeoGrid baseline and audit
- Ran the full 49-point GeoGrid scan across both service locations
- Identified S2 cells where ranking collapsed outside 3-mile centroid
- Audited GBP categories, citations, schema, and on-page entity signals

Week 3-4: Entity Trust Compression
- Rewrote GBP primary + secondary categories to match Google's taxonomy mapping
- Citation audit and cleanup (47 inconsistencies corrected)
- Schema rebuild: LocalBusiness + Electrician specific + service-area coverage
- Internal link structure moved to hub-and-spoke (service pages → city pages → neighborhood pages)

Week 5-6: BERT-optimized content deployment
- 12 neighborhood landing pages deployed targeting specific S2 cell clusters
- Service + neighborhood + intent combinations written with BERT contextual/positional/segment alignment
- Review generation automation tuned to hit the top-3 review velocity threshold

Week 7-8: Compounding and verification
- GeoGrid scan re-run, average position dropped from 8.2 to 2.4
- Call volume hit capacity; scheduling operations recommended for ticket lift
- Upsell scripts refined: average ticket moves as call quality improves

The Numbers (Week 0 → Week 8)

Net result: $709,505 in additional revenue in 8 weeks.

Why the Average Ticket Moved

Most case studies focus on lead volume. The ticket lift is the more interesting lever. When Map Pack rankings improve:

• Lead quality goes up, searchers with higher intent click top-3 results
• Pricing power increases, a top-3 GBP with strong reviews is treated as a premium option
• The team isn't desperate, they stop taking every job and start qualifying
• Upsell scripts become more effective because the client has already decided you're the best option

The $2,301 → $3,753 lift came primarily from the top two levers.

Why CPL Dropped 74%

Cost per lead collapsed because the Map Pack is free traffic. At position 8, this client was paying for paid search clicks plus agency retainer. At position 2.4, organic Map Pack clicks were doing the work. The same retainer, spread across 62% more leads, halved CPL; the incremental leads carried zero ad spend, driving it the rest of the way down.

Where This Goes Next

Eight weeks in, the client has:

• Added back the staff they'd laid off
• Ordered new trucks
• Locked in territorial exclusivity for their vertical in their primary territory (nobody else can use us for electrical services in their zone)

The Maps Domination Program™ runs for 12 weeks minimum. The final 4 weeks compound the ranking lift and stabilize the team at the higher operational cadence.

Run the Same Methodology on Your Business

The Maps Domination Program™ is one business per vertical per service area. Top 3 Map Pack in 12 weeks or you don't pay the success fee.

→ Free GeoGrid scan, see where you rank today
→ Map Pack ROI calculator, quantify your current lead leak
→ Apply for the Maps Domination Program, check vertical availability

See also: Mobile mechanic case study • HVAC industry page • Electrician landing • Las Vegas hub. Methodology: Google Maps SEO pillar.