State of the Trinity · July 2026
Electrician Local SEO Benchmarks: How 30 Ranking Electricians Score
We ran the same 12-check Trinity audit we use on real leads against 30 electricians already ranking in the Google Maps top 20 across Las Vegas, Phoenix, Denver, Dallas, and Tampa. This is what the businesses getting the calls actually look like under the hood.
Electricians vs. every trade we audited
8.60
mean electrician Trinity Score (of 12)
8.39
all-trades mean (175 businesses)
9
median electrician score
16.7%
scored under 7 of 12 — rebuild territory
Ranking electricians score within 0.21 of the 175-business average — right in the middle of the pack.
Fail rate by check — ranking electricians
Percent of the 30 scored electricians that fail each check. Orange = the majority-fail zone.
Mobile page speed (check #12) was not measured in this study — scores are out of 12 with the speed check never failing. n = 30.
The 3 checks electricians fail most
In plain language — what each miss costs, and why fixing it matters.
A Google Map embed on the homepage is the easiest 'yes, this is the same business at the same address' proof Google can get. Skip it and Google has to work harder to trust the listing.
Hours in the footer let Google cross-check the website against the Business Profile — and let a customer searching at 9pm know you'll pick up. No hours means a trust gap and lost after-hours calls.
The main headline should say the service and the city — 'Plumber in Phoenix,' not 'Welcome to Our Website.' It's the single loudest on-page signal for which searches the site belongs in.
What this means if you're an electrician
Every business in this benchmark is already in the Maps top 20 — they're the ones getting the calls in their city right now. And the average one still passes only 8.60 of 12 checks (median 9).
That's within 0.21 of the 175-business average of 8.39 — right in the pack. 16.7% of ranking electriciansscored under 7 of 12, the threshold where we'd flag a site for a full rebuild. The trade is a tie waiting for a tiebreaker.
Look at the top of the chart again: 86.7% of the electriciansalready outranking you fail the "Google Map embed on homepage" check, and 73.3%fail "Hours of operation in footer". Those aren't hard fixes — they're signals Google and AI tools read every time they decide who shows up. Pass the checks your competitors fail and you stop losing tiebreakers to businesses no better than yours. More people finding you → more calls → more jobs.
These electricians are already ranking. See how you score against them.
The same 12-check audit that built this benchmark runs on your site in about 30 seconds — free. You'll see exactly which checks you pass, which you fail, and what each one is costing you in calls.