Free Local Website Speed Grader
Is Your Website Too Slow for Google? Find Out With a Real Test
We run the same mobile Lighthouse test Google uses: your site, loaded on a simulated phone, scored out of 100. Google's "good" bar is 90. Most local business sites don't come close: and it's quietly costing them calls.
Why the 90 bar decides who gets the call
90/100 is Google's own "good" threshold for mobile page speed: and it's check #12 of the 12-point Domination Trinity™audit we run on every business we take on. Here's what a slow site actually costs you:
Fewer Map Pack spots
Speed is a Google ranking signal. Slow sites have a harder time landing in the top-3 map box: where most of the calls happen.
Pricier ad clicks
Google Ads scores your landing page. Slow page → lower Quality Score → you pay more per click than a faster competitor for the same spot.
Lost customers
Google's own research: over half of mobile visitors abandon a page that takes more than 3 seconds to load. They don't wait: they call the next result.
More people finding you → more calls → more jobs. Speed is one of the 12 signals that decide it. Run the full 12-point Trinity audit »
The Local SEO Trinity
Think of a three-legged stool. Your Google profile, your website, and your reviews all have to hold you up. If one leg is short, the whole thing wobbles.
GBP entity signals
This leg is your Google Business Profile. GBP means Google Business Profile. It covers your categories, your services, your location, your hours, and your reviews. Google uses those facts to decide who to show.
Your Google profile is your storefront sign. If the sign is missing, or it names the wrong shop, people drive past.
PageSpeed to conversion
This leg is your website, above all on a phone. Small images, lean code, and caching make a page fast. A fast, clear page is what turns a visit into a call. Phone speed is one of the 12 Trinity checks because a slow page loses the call before anyone sees your offer.
Your website is the showroom. If the door sticks, people leave before they look around.
The review velocity flywheel
This leg is reviews and reputation. A good visit leads to a review request, then a fresh review, then a helpful reply, then more trust, then more customers. When the scan can find your Google listing, it shows your rating, your recent reviews, and how many you answered.
Reviews are word of mouth. One kind word helps. A steady stream of real reviews, and a reply from you, helps more.
How this turns into revenue
Being found in more searches leads to more calls. More calls lead to more booked jobs. More booked jobs lead to more revenue.
Example numbers, not a real business: 40 calls from search in a month, a 25 percent close rate, and a $400 average job. That is 10 booked jobs. That is $4,000. The math is the lesson. It is not a promise.
The full page has a box where you can type your own average job value and close rate.
One real story, from our car dealership case study: Medina Auto Group went from invisible on Google Maps to dominating every high-intent search across their market. The turnaround spanned all four of their rooftops at once. The same page says the team eliminated 89 unfair one-star reviews that had been dragging the dealership's reputation down and keeping it out of the Map Pack. It also says: “Results described here are exceptional and non-typical. Outcomes vary based on market conditions, competition, and implementation. No guarantees are made regarding earnings, rankings, or conversions.”
Free strategy call
More booked jobs start with a clear plan
Book a free strategy call. We look at your Google profile, your website, and your reviews, and we tell you what to fix first.
Free. You pick the time. A real person shows up.